Comments on: Outsource Your Marketing, 3000 Words Edition

By: How to become a legend in law firm marketing

How to become a legend in law firm marketing — Mon, 30 Nov 2009 00:30:26 +0000

[...] as happened with one Texas criminal defense law firm. [Above the Law, A Public Defender, Mark Bennett, Scott [...]

By: Mark Bennett

Mark Bennett — Fri, 27 Nov 2009 23:57:56 +0000

Brad’s a class act.

By: jdog

jdog — Fri, 27 Nov 2009 23:38:03 +0000

For those who haven’t been paying attention: this is how this sort of thing — apology | correction | whatever — is done correctly.

By: brad frye

brad frye — Fri, 27 Nov 2009 17:40:36 +0000

This (our/my) mistake is totally unacceptable. Jim, Gilbert and I are responsible for not being more careful. We have undertaken a complete (re) review of the site and have asked for immediate changes.
I’ve learned a valuable lesson in this situation.
Thanks for your comments.
And, Mark, thanks for your kind words. We will try harder to live up to them.
Brad Frye

By: Windypundit

Windypundit — Thu, 26 Nov 2009 08:43:34 +0000

It looks like it’s still a cookie cutter operation. I’m guessing the customer rep got approval from the client for the text, and then passed it on to someone else to choose the pictures…possibly someone at another company, probably someone who spends all day, every day, adding pictures to web sites.

Select the page title, copy the page title, paste it into the search box at the stock photography site, pick one of the results, downlod the image, size it to fit, upload it to the web site, move on to the next web page and repeat until done, then move on to the next web site until it’s time to go home…

By: Mickey Fox

Mickey Fox — Thu, 26 Nov 2009 02:57:07 +0000

And that is exactly why I design websites for firms and attorneys, because I understand what we are allowed to do and what we are not allowed to do – I refuse to code / design things that might tend to discredit the profession and if it costs me, so be it, they can contract with someone in Mumbai.

On another note, I agree entirely with Ms. Henley – *SOMEONE* had to approve / write the check. I know that whenever anything leaves my office *I* (and I alone) am responsible for it. The same goes for any type of advertising media: just because the web is etherial, doesn’t mean that we can pay it any less attention.

By: Mark Bennett

Mark Bennett — Thu, 26 Nov 2009 01:40:34 +0000

True.

It’s not even very good advertising, if “good” is defined as “likely to get the advertising lawyer hired.” A viewer of the website could be forgiven, on seeing the pictures, for thinking that a sexual assault case was about the complainant.

By: Cynthia Henley

Cynthia Henley — Thu, 26 Nov 2009 01:27:35 +0000

Sick. Someone had to “approve” the site before it was posted though. No assigning of responsibility.