Posted on
May 12, 2010 in
Quoth Greenfield:
[Lawyers] offer free consultations, which clients interpret as a free hour of a lawyer’s time to provide free legal advice which they can then take away and use. I get many inquiries from people asking if I give free consultations. There’s only one reason for them to ask. I don’t. But they expect lawyers to do so, and will be happy to enjoy a free consultation when they need answers from a lawyer. This is because we teach them to expect free consultations.
Lawyers should be willing to give free advice to those who can’t afford to pay for it. But why give legal advice to someone who isn’t willing to pay for it? There are lots of good reasons not to. Giving our services away for free to people who can afford them devalues them (would you give a person a gift that had no value to him?). Every minute we spend helping one person is a minute not spent helping another (or doing whatever else is important to us). The more people pay for legal services, the happier they are with those services. And so forth.
The puzzle, for the lawyer who wants to provide legal advice to some of those who can’t afford it (in my view, we have a duty to do so) but doesn’t want to spend his days giving free counsel to those who think they’re entitled to it, is distinguishing the people who can’t afford to pay for advice from those who just don’t want to.
Ideally, the lawyer will be able to make the distinction based on the client’s telephone call and, even better, on the first few words the client says.
Most prospects believe that a free consultation is an opportunity for free legal advice. I give free consultations, but I make the prospect understand the purpose of the consultation is to determine whether to form an attorney-client relationship. In other words, whether I want to represent the person and whether he wants to pay me to do so. It takes much less than an hour to make up our minds. If the prospect thinks my price is too high, doubtless he can find another attorney who will do it for less; he can retain that attorney and we’ll all be happy; the other attorney, for getting some business; the prospect (for the time being), for getting a cheap lawyer; and me, for freeing up time for clients who appreciate my skills.